After working in hundreds of retail stores, working with thousands of customers, and coaching thousands of sales associates, we concluded there must be a better way. Why teach associates about products when they aren’t comfortable even speaking to customers? Why pepper them with product spec sheets filled with acronyms, techno-jargon, and meaningless buzz words when consumers basically want to buy an experience? How can a customer buy that experience when the associate can’t describe or even envision it?
Since helping to design and implement a sales training program for the Wal-Mart Stores’ electronics department in 2006, we’ve seen the results that well-trained sales associates can produce. We started Associates Interactive, LLC in 2007 to bring a new focus to retail associate training and create more effective training programs than those currently in use.
We believe that well prepared sales associates are the single best opportunity to improve sales performance. Our programs prove it.
