Associates Interactive takes an innovative approach to sales training. We develop training content, courses, exercises, tests and certifications that you can use to train your retail sales associates.  It’s far more than product knowledge.  

Twice.com: Service Execution Key to Second-Half Success

Store-level customer service will become increasingly critical to CE retailers’ success during the holiday selling season as consumers reconsider their electronics expenditures amid the economic downturn.

 

Associates Interactive offers a variety of services to help retailers, product manufacturers, and merchandising/staffing firms to leverage the RetailAI framework.  Clients may select a completely customized solution which adds their own culture, vernacular, and preferences to the RetailAI framework, or they may choose an off-the-shelf program.

Clients may also choose from several diagnostic options which Associates Interactive offers to help companies benchmark their current training programs and field execution.

 

 
Wall Street Journal: Shopping for a T.V. and Staying Sane

So you're finally ready to buy that jumbo flat-screen high-def television of your dreams. But are you also prepared for the potential shopping nightmare that lies ahead?
   

Our RetailAI™ method combines the best practices in instructional design with practical, personal, proven techniques that have increased sales in actual retail settings.  We teach your sales associates to relate more effectively with customers about their needs.

USA Today: Electronics Retailers Find Service Sells

Three of the TVs are dark in Wal-Mart's electronics department, where the only two clerks in sight stock a shelf and disappear. At a nearby Target, the digital camera desk is unmanned, and there's no staff roaming electronics. In Circuit City, a clerk concedes it's his first day on the job and first week in the country....